Posted: 10 August 2010
Driving instructor training aids and business products provider, Ideas4ADIs, has partnered with Brake, the road safety charity to develop a new guide for driving instructors to use with their pupils.
Overtaking, a guide written specifically for young drivers, will be included in Brake’s pack for Buddy Driving Instructors, a scheme which is open for any driving instructor to join.
Ideas4ADIs developed the guide with the aim of providing the instructor with a teaching aid which shows young and inexperienced drivers the dangers of overtaking, and the possible consequences. It includes a case study from Brake of Emma, Kate and Beccy, who were hit by a young driver overtaking at speed.
The Buddy Driving Instructor Scheme aims to help young people understand the grave dangers of driving and educate them about driving responsibly. Driving instructors who sign up are given a range of resources including the overtaking guide to distribute to clients, and use as a prompt for discussing road and driver safety.
Driving instructors are asked for a £25 donation to join the scheme. As a member they will be provided with enough resources for 25 clients, and a year’s FREE subscription to Brake’s Road Safety Forum (worth £47), giving them the regular e-bulletin Target Zero, as well as discounts at Brake events. Instructors can recoup their costs by asking their next 25 clients for a £1 donation in return for the resources.
Instructors who join the scheme before the 30th September will automatically be entered into a free prize draw to win great prizes for them and their pupils, including a year’s subscription to ADI News, Alcosense portable breathalysers, subscriptions to www.passyourtestonline.co.uk, and Ideas4ADIs ADI Lesson Presenter DVDs.
Mac McDade, Director of Ideas4ADIs said: “We are proud to support Brake and the great work they do. Developing training aids is what we do, so it made sense for us to produce this guide. Instructors can sometimes struggle to get the ‘safety’ message across to pupils who just want to get their licence; this pack will help them do this and hopefully save lives.”
Caroline Perry, Marketing Manager at Brake, said “Brake is delighted to be working with Ideas4ADIs on this new resource. Deaths and injuries on roads caused by young drivers devastate families and communities. By using this fantastic guide and the other resources in the pack, driving instructors can help educate young people about driving responsibly, change attitudes and save lives in the process.”
More information on the Buddy Driving Instructor Scheme is available at www.brake.org.uk.
To join the Buddy Driving Instructor scheme (£25) contact Brake on 01484 559909 or admin@brake.org.uk.
For media enquiries contact Caroline Perry on 01484 550068 or cperry@brake.org.uk
Ideas4ADIs works with road safety charity to pass on safer driving message to youngsters-Practice DVLA Driving Theory Test Questions Online
